Reach is a vanity metric. We select creators based on audience alignment, engagement authenticity, and conversion history'then structure campaigns around results, not impressions.
Three structural failures that drain influencer budgets without delivering revenue.
Brands chase follower counts. We chase audience-product fit. A creator with 50,000 hyper-relevant followers drives more revenue than one with 2 million misaligned ones.
Most campaigns end with a screenshot of likes. We build UTM-tracked links, landing pages, and pixel events so every rupee of influencer spend is tied to a conversion.
A single post is awareness, not a system. We structure multi-touch campaigns: seeding, review content, whitelist amplification, and retargeting'building a compound effect.
From sourcing to attribution'we own the full cycle.
We maintain a vetted database of 300+ creators across 12 industries. Shortlisting is based on audience demographics, engagement authenticity, and past campaign conversion data'not just follower count.
We write performance-oriented briefs, negotiate rates, manage contracts, and handle all usage-rights agreements on your behalf. Zero markup on creator fees.
Before any content goes live, our creative team reviews deliverables against brief compliance, brand guidelines, and platform best-practices. We reject and revision-request as needed.
Top-performing organic creator posts get turbocharged as paid ads run from the creator's handle'authentic tone, scaled reach, lower CPM. A 28-40% cost advantage over brand account ads.
Custom UTMs, pixel events, and multi-touch dashboards map content views to actual conversions. You see ROAS per creator, not just aggregate reach.
Usage rights on every deliverable means top-performing creator content is repurposed into landing pages, email campaigns, ad creatives, and sales enablement'extending the ROI window.
Not every campaign needs a macro creator. We recommend the right tier based on your KPI'reach, conversion, or trust-building.
Hyper-engaged community creators. Best for local campaigns, niche product launches, and authentic review seeding. Cost-effective at scale - 10 nano creators often outperform one mid-tier.
The sweet spot for conversion campaigns. Strong audience trust, above-average engagement rates, and category relevance. Our most-used tier'balancing reach with authenticity and ROI.
Brand visibility at scale without mass-market dilution. Used for product launches and whitelist amplification campaigns targeting warm audiences. Strong brand association value.
Pure reach and cultural moments. Reserved for brand-awareness objectives where broad visibility is the primary KPI. Always paired with a retargeting layer to capture and convert warm audiences.
Four stages from brief to post-campaign attribution'fully managed by our team.
We align on your campaign objectives, ICP, and budget. Then we shortlist 3-5 creator profiles per tier with audience analytics, engagement benchmarks, and estimated cost-per-engagement. You approve the shortlist before any outreach begins.
Agreements are signed, usage rights locked in, and detailed content briefs delivered. Timeline, deliverables, revision rounds, and brand guidelines are defined clearly before production begins'no surprises mid-campaign.
Content goes live across organic channels. Top performers are simultaneously whitelisted for paid amplification, targeting custom audiences built from the creator's warm followers. One campaign, two distribution layers.
Post-campaign attribution report maps every touchpoint from content view to conversion. Creators are scored for future campaigns. Winning content is repurposed into paid ads, landing pages, and email sequences'maximising your investment.
Direct feedback from founders and growth leads who ran influencer campaigns with us.
"We ran influencer campaigns with two agencies before Martin & Bros. The difference was attribution'for the first time, we could see exactly which creators drove sales."
"Their creator whitelisting strategy cut our Meta CPA by 34% in the first month. The authentic creator format outperformed every brand creative we'd tested."
"They managed everything'brief writing, contracts, revisions, and usage rights. We got 12 high-quality creator videos delivered on time with zero chasing."
Everything you need to know about fees, usage rights, and how creator campaigns actually work.
Still have questions?Creator fees are passed to you at-cost'no agency markup on payments. Our fee covers sourcing, brief writing, contract management, content review, and attribution reporting. You always see an itemised breakdown before any spend is committed.
Every agreement includes full perpetual digital-use rights. You can deploy assets across paid ads, organic channels, landing pages, and sales decks indefinitely'at no additional cost. We lock this in at the contract stage.
Every creator undergoes a content history audit before we recommend them. We screen for past controversies, audience authenticity (bot detection), and engagement quality. We also maintain content approval rights via the brief and review process'nothing goes live without your sign-off.
Whitelisting grants our paid media team access to run ads directly from the creator's Instagram or TikTok handle. The ad appears to come from a trusted creator'not a brand page. This preserves the trust signal while enabling precision targeting. Typical result: 25-40% lower CPM versus brand account ads.
Let's talk about your brand, target audience, and campaign objectives. We'll outline the right creator tier, attribution setup, and campaign structure for your business.
Book a Strategy Call